Do You See What I am Talking About?

Do You See What I am Talking About?

How often has it happened to you when you call up a large company, such as an airline or a phone company that you provide their electronic telephone system a pile of information about yourself such as: your account number; your balance; your flight number or something else, only to eventually be transferred to an agent who knows nothing about your case – and then you have to start the whole process over again? It is more common than any of us would like to admit and as hard it is to understand, it happens all the time. But it shouldn’t happen at all, because if we give them our phone number or our account number, shouldn’t that information just transfer to the agent? It seems to me like it should but from your experience, how often does it?

There’s a company I have just come across, from the Consumer Electronics Show, that has mastered the art of the visual.

Instead of listening to a terrible and frustrating interactive voice response menu that frequently tells you to hold on through the entire message because they’ve recently changed the menu, Radish Systems ( has come up with an application for the smart phone so that you can see the menu in real time.

The product is called ChoiceView and it offers a transformational approach to mobile communications that enables your callers to see the information they need – delivered to their smart phones while they talk to your service reps or interactive voice response (IVR) system.

As a customer, you can pick the selections you want; enter the data, and then ask for an operator as necessary. Once you ask for the operator, Radish makes sure that all of the information that you have keyed ahead is automatically transferred to that representative.

The applications for this are enormous; possibilities include improvements or enhancements to any company’s customer service. But there are also tremendous opportunities to improve sales and marketing opportunities. Imagine a customer being on the telephone, looking at, or wanting to make a purchase. If the company’s sales or marketing representative could show the person on their smart phone exactly what it is that they need to see in order to make a purchase, how many more purchases would be consummated? I have to imagine a lot. How many more opportunities would go without being missed?

This company, which is a start up company in Denver, Colorado, is working on a variety of applications as we speak. We are talking about putting together applications for small companies. I’m going to work with this company to develop a few templates, which we then can provide to you. As that information becomes available, I will share the information and push it along, but in the meantime be on the look out for ChoiceView from Radish Systems.

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Often dubbed a “Growth Architect” by his clients, Joel Block advises companies on explosive growth strategies by driving revenue and sales. Well known in the capital markets, Joel is a successful entrepreneur, speaker , adviser and astute investor.  Joel is President & CEO of  Bullseye Capital (, a full-service real estate company that supports owners and buyers of real estate assets with brokerage, leasing, property management, and mortgage services.

The company also provides investment opportunities to accredited investors.  A leader in real estate syndication, the company invests in properties and offers seminars to assist others in acquiring the skills needed to raise syndicate capital to acquire properties. Imagine knowing how to pool funds to purchase any real estate investment, whether it is for single family, multi-family, commercial, or another kind of investment property. For full information, go to

  • Thank you, Joel, for capturing the essence of ChoiceView and its value in having businesses share visual information during a call with a smart mobile device user. We appreciate your insight and look forward to working with you on applications for small businesses. Readers, take a look at the ChoiceView 90-second video on the home page of — you will see and hear the difference.

    Best regards, Theresa Szczurek, CEO, Radish Systems

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