Mark Levy – The Inside Track on Getting People Excited About Your Brand [Podcast]
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The Inside Track on Getting People Excited About Your Brand
With Guest: Mark Levy
Mark Levy is the founder of Levy Innovation LLC, a positioning and strategy firm that helps organizations, brands, and thought leaders differentiate by using, what he calls, “a big sexy idea.”
Mark has consulted to some of the world’s most prominent companies and individuals, including CEOS of major brands, like Popeye’s; the former head of Strategy at the Harvard Business School; and thought leaders, such as Simon Sinek of “Start with Why” fame. Mark has also consulted to a TV special on the History Channel, as well as to the iconic Netflix series, “Mystery Science Theater 3000.” Before devoting his work full-time to Levy Innovation, Mark served as Chief Marketing Officer of an Inc. 5,000 experiential branding organization with clients such as Bank of America, Nordstrom, Time Warner, and Stanford University. Mark has written for the New York Times, and has written or co-created five books, including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” which has been published in eleven languages. He is also a public speaker. Recently, the prestigious worldwide peer-to-peer CEO group, Vistage, named Mark to its list of “Top Ten New Speakers.”
Besides his positioning work, Mark creates magic tricks and shows. One of the shows he co-created, “Chamber Magic,” has run 20 years, in over 5000 performances, and appears on TripAdvisor as New York City’s highest-rated live show, higher rated than even “Hamilton.”