Rick Maurer: The Inside Track on Getting Buy In [Podcast]
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The Inside Track on Getting Buy In
With Guest: Rick Maurer
Rick Maurer provides leaders who want to lead change the expertise to help them identify even deeply hidden resistance and turn that opposition into support. Rick’s approach to leading change is unique. He focuses on two fundamental questions: Why do people support us? Why do people resist us or our ideas? Understanding how to break through resistance is key to turning skepticism and opposition into support for new initiatives. If leaders understand resistance they can often avoid it before it occurs – or get things back on track when a change is about to derail.